The concept is simple, twin showrooms, each housing a brand.
- The cubic volumes are distinct to promote the identity of both brands.
- The Showrooms are elevated to increase exposure to the highway moving traffic.
- The Supporting management offices are housed in a distinct volume arching majestically around both showrooms, which clearly conveys both a sense of authority and protectiveness of both brands represented.
- Upper management and CEO office is housed on the 4th and 5th floors, and is directly accessible through a panoramic lift.
The program: Showrooms & offices
Raised Podium for visibility
The Digital Model